George Benaroya is the only CFO to have visited all 193 UN-recognized countries, including Antarctica. His travels are driven by a desire to meet consumers, colleagues, and communities to understand how they make decisions. Living in 9 countries across continents has provided him with unparalleled global insights into wealth, health, and happiness. He has visited unique locations like La Rinconada, Peru, the world's highest city, where he met miners like Alberto, learning about their resilience in extreme conditions. Read more about his visit. Read more about his visit here.

___________________________________

Photo: With Alberto a miner in La Rinconada, the higuest city in the world.

From Ushuaia, the southernmost city in the world, to Iqaluit, the northernmost city in the Americas, and Svalbard, the northernmost town in the world, including La Rinconada, Peru, and Tuvalu and Nauru in the remote Pacific. In Bhutan, George Benaroya delved into the concept of Gross National Happiness, meeting with over 50 individuals from diverse backgrounds, including farmers, teachers, police officers, and hospital staff. He explored how free education and healthcare contribute to the well-being of the Bhutanese people.

Read about his research in Bhutan.

________________________________

Photo: With Immigration officer in Bhutan.

In Iqaluit, the northernmost city in the Americas, George Benaroya immersed himself in Inuit culture and Arctic beauty. He met with local residents, learning about their resilience and community dynamics. Iqaluit, despite its remote location, offers a vibrant community with a strong sense of resilience. Jobs pay twice as much as in other parts of Canada, making it an attractive destination for those seeking economic opportunities. George Benaroya's experiences in Iqaluit highlight the importance of understanding diverse cultural contexts and the challenges faced by Arctic communities. He observed how the city's unique blend of traditional and modern lifestyles shapes the daily lives of its residents. Read more about his visit.

___________________________________

Photo: With local communities in Iqaluit, the northernmost city in the world.

East Timor, the 193rd and final country on George Benaroya's remarkable journey, offered a poignant conclusion to his quest to visit every country in the world. There, he met with Lena, an immigration officer, and Bobby Timor, a coffee entrepreneur who returned to Timor Leste after decades abroad to establish Timor Global, a premium coffee farm. He also engaged with students at the National University (photo) where tuition costs just $30 per semester, and met Cosme, who shared insights on the importance of education in Timor Leste. Read more about his visit

___________________________________

Photo: with students at the National University of East Timor

Understanding global markets means connecting with local economies.Met with consumers and clients in all 193 countries in the world. His store checks around the world are widely read by over 200 million people. Read his store checks here.

_____________________________________

Photo: market in Tuvalu. Watch here