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Hands on our
customer's business
George Benaroya

Global Financial Executive
and Change Management Expert, who visited
177 countries
–and lived in 9–  to meet customers, consumers and
colleagues, to grow sales and margins. Leverages financial analysis,
operations and international business know-how to build infrastructures and
drive growth, margin improvement, and business turnaround, – often within
tumultuous conditions. Consistent career progression within world-class
multinationals in North America, Europe, Latin America and Asia, including
Procter & Gamble, Tetra Pak and Nivea.

Since May 2015, Benaroya serves as Vice President & Global Controller at
Dawn Foods. His tasks include identifying ways to accelerate profitable
growth and to enable the Shared Services organization to achieve Best in
Class performance by 2018. After less than a year on the job, the first World
Class objective has been achieved.

For 3 years beginning in March 2012, Benaroya held the position of Vice
President-Finance, Emerging Markets at Beiersdorf AG (Nivea, La Prairie,
Eucerin). The region included Latin America, Russia and Central Asia, the
Middle East & Turkey, India and Africa. During his tenure, the Region
recorded growth in excess of 15% per year and absolute levels of

Through February 2012, he held a number of management positions at
Tetra Pak for 12 years. Among other accomplishments, Benaroya
implemented a direct debit collection system which reached 73% of sales in
six months, a worldwide benchmark; re-launched the Financial Analysis,
Reporting & Planning function and personally managed complex
geographies. He was based out of Switzerland, Japan, Sweden, Turkey and

In 1991, he received a fellowship from The American University where he
researched the performance of stocks, bonds and real estate for the period
1960 to 1990.

He graduated Magna Cum Laude with a BBA in Finance from Kennesaw
University (1991) and with an MBA from The American University in
Washington at the age of 21. All education on full scholarships.
Beiersdorf George Benaroya George Benaroya
George Benaroya
George Benaroya
Customer Testimonials

Never before did a CFO from any supplier come to visit me to show me how to improve my cash flow.
We will continue doing business with Tetra Pak for a long time in recognition of Mr. Benaroya’s
support during the financial crisis

Owner, large dairy in Turkey to Tetra Pak’s CFO, October 2008